Reversia - The best PrestaShop translation module

Tips before translating your PrestaShop store

Translating your PrestaShop online store allows you to significantly expand your customer base and opens the door to new markets.
This strategy can have a significant positive impact on your revenue by attracting customers who otherwise would not have been able to access your products or services.
However, translating an e-commerce site involves challenges and risks that should not be underestimated.
An approximate or culturally inappropriate translation can harm your brand image and customer trust.
Additionally, poor technical implementation can affect your site’s SEO and user experience.
This is why it’s essential to opt for a comprehensive translation solution like Reversia.
We’ll explain ⬇️

Tip #1: Verify that your store is ready for international expansion

The first step is to activate your first language in your PrestaShop store.
To do this, log into the back-office, then go to “International” > “Localization” > “Languages”.
Here, you can add and activate the desired languages for your site.

It is also highly recommended to consult with a developer for an in-depth analysis of your theme and module compatibility.
To verify module compatibility, go to the PrestaShop Addons marketplace, select the module in question and download its technical documentation.
This step is essential to ensure your multilingual store functions properly and to avoid technical issues later on.

Tip #2: Choose between multilingual and multistore

The choice between multilingual and multistore depends on your business needs. Here’s the difference:

• Multilingual: to sell the same catalog in multiple languages, with centralized management. Ideal for simple international expansion.
• Multistore: to manage multiple distinct stores (different catalogs, prices, designs) from a single administration. Suitable for targeting varied markets or managing multiple brands.

To learn more, feel free to consult our detailed section.

Tip #3: Choose your URL structure

For effective multilingual SEO, your URL structure is crucial.
It should be organized and clearly indicate the content language.
Here are the main options:

1. Subdomains: fr.yoursite.com, en.yoursite.com…
2. Subdirectories: yoursite.com/fr/, yoursite.com/en/…
3. National domains: yoursite.fr, yoursite.co.uk…

Each approach has specific advantages.
Subdirectories are generally easier to manage, while national domains can improve your local image.
Your choice will depend on your overall marketing strategy and available resources.
For more details on how PrestaShop translation works, feel free to consult our guide.

How the Reversia translation solution works

Reversia is the most comprehensive translation solution for PrestaShop. It’s a module connected to an interface allowing complete control over your content translation.
Once installed, all fields in your store are automatically filled.
You have the ability to set up translation rules dedicated to your business. You also have access to a Glossary allowing you to define elements specific to your brand.
Once in place, we detect all new content (products, categories, attributes, metas…) to translate them automatically, applying your rules.
No more mental load, you create a product in French, it is automatically translated into all languages 🎉

Automatic translation

Reversia automatically translates your PrestaShop while preserving content quality.

The solution combines artificial intelligence and human expertise to efficiently translate your entire online store content.
The platform perfectly adapts to your existing workflow and optimizes costs through its translation memory.
Compatible with all PrestaShop modules, Reversia automatically translates new content by applying your specific rules.

New content detection

As soon as new content is published on your store, Reversia detects it and automatically translates it into all your languages. This saves you tons of time!
This automation significantly accelerates the translation process, making it easy to keep a site updated in multiple languages.
While automatic translation isn’t perfect, it provides a solid foundation that can be manually refined if necessary.
You’ll then just need to apply your own rules for 100% perfect translation.

Translation quality

Reversia offers a first layer of AI translation enabling you to quickly obtain satisfactory quality translations for most common needs.
Using automatic translation saves considerable time.
Then, you have the ability to qualify content generated by AI. To do this, you’ll only need to define your rules in the Reversia back-office.

Multilingual SEO

To ensure perfect natural referencing of your stores abroad, Reversia is equipped with several custom tools.
Reversia offers for example ultra-powerful management of your hreflang tags.

Translations are integrated directly into PrestaShop, thus preserving site performance and enabling optimal SEO management.
Reversia ensures complete translation of your PrestaShop store, including all web page elements, which improves user experience and facilitates search engine indexation.
This global approach to international SEO maximizes your visibility and growth potential in foreign markets.

What are the risks of translating my site?

While translating an online store is often necessary to address an international audience, this process can involve certain risks that are important to consider.
First, poor translation can seriously harm user experience and brand image.
Vocabulary, grammar, or phrasing errors can make content incomprehensible or inappropriate, thus frustrating foreign visitors.
This can lead to high bounce rates and undermine potential customers’ trust.
Moreover, partial or inconsistent translation across different site pages can create confusion and give an impression of lack of professionalism.
Another major challenge is managing updates. When new content is added or modified on the main site, it must be quickly translated to maintain synchronization between language versions.

Finally, the human and financial costs of translation are not to be neglected.
Hiring professional translators can quickly become expensive, especially for businesses with large catalogs or frequent updates.
This is why Reversia was invented. To perfectly translate your store without any compromise on content quality.

How much does it cost?

It’s true that translating a PrestaShop store can represent a significant investment.
However, it’s a cost to consider as a strategic investment rather than a superfluous expense.
Poor translation, or worse, the absence of translation, can indeed cost much more in the long term in terms of lost customers, decreased brand awareness, and missed opportunities in new markets.
This is where the Reversia solution makes perfect sense.
Thanks to its automated approach and affordable rates, it allows you to equip yourself with a multilingual site at the best price.
The potential revenue gains in foreign markets can thus largely offset the initial investment.
Moreover, Reversia offers great flexibility, allowing you to progressively adjust the number of languages and volume of translated content according to expansion strategy and results obtained.
This prevents you from launching overly ambitious and costly projects from the start.
Ultimately, translating your online store should be considered as an essential growth lever, rather than just an expense.